Butcher's Bone Broth Review: What Changed After Roli Roti?

A newer name with a fast-rising search trend, recently repositioned from its former identity as Butcher's by Roli Roti. Our take: it has the best gel of any shelf-stable broth we've looked at, plus a rebrand history worth knowing before you buy.

Our Take

If gel is what you care about most, this is the one to buy. It sets into a real, spoon-coating gel when chilled, the kind you would expect from a fresh-frozen batch, not a shelf-stable carton. That is unusual enough that it is the single most repeated observation across reviewers, and it lines up with the brand's own claim of simmering up to 48 hours. It also carries the lowest sodium of any brand we have looked at, a real advantage if you are salt-conscious rather than a marketing footnote.

The tradeoff is flavor intensity. The ingredient list is short on purpose, filtered water, organic beef, organic carrots, no salt added, and some drinkers find it too mild to sip plain, reaching for their own seasoning instead. If you want a broth that is flavorful straight from the carton, that is a real consideration, if you want a clean base you control the seasoning on, it is a strength, not a flaw.

One thing worth flagging honestly: under its former name, Butcher's by Roli Roti, some longtime customers reported the formulation getting thinner over time, less protein and less gel than earlier batches, alongside a price increase. It is not confirmed whether the new, relaunched Butcher's product reflects a return to the earlier recipe. Given how consistently current reviews describe real gel and a clean ingredient list, our read is the relaunch is closer to the original than the late-stage Roli Roti version, but buyers who remember the older complaints should know the history exists.

Who Makes It

Founded by Thomas Odermatt, a third-generation Swiss butcher, per the brand's own site. The organic beef variant uses organic grass-fed and grass-finished beef bones, per current retail listings, USDA Organic, Paleo, and Keto-friendly certified, free of all nine major food allergens.

Where to Buy It

Not currently listed as an active, in-stock product on Amazon. It sells through grocery retail instead, over 10,000 locations nationwide per the brand's own site, including Whole Foods, Costco, and Sprouts, and it is also stocked at Kroger, Target, Publix, Ralphs, and HEB in the 24 fl oz organic beef carton. Check your local store's shelf rather than expecting an Amazon listing for this one.

Want an option you can order online?

See our Kettle & Fire review or the grass-fed farms that ship bone broth direct.

Frequently Asked Questions

Is Butcher's Bone Broth good?

For gel and richness, it's the strongest shelf-stable option we've looked at, a real, thick set when chilled rather than a thin liquid, which is unusual for something not sold frozen. It also carries the lowest sodium of any tested brand. The tradeoff is a milder flavor than more heavily seasoned brands, some drinkers add their own seasoning rather than sipping it plain.

Is Butcher's Bone Broth the same as Roli Roti?

Same origin, new identity. The product was sold as Butcher's by Roli Roti before repositioning as a standalone brand, Butcher's Bone Broth, with new packaging and its own site. That relaunch is the likely driver behind a sharp, recent jump in search interest in the brand name.

Should I worry about a past quality change under the Roli Roti name?

Worth knowing, not a reason to avoid it outright. Some longtime buyers of the old Roli Roti-branded product reported a formulation that got thinner over time, less protein per serving and less gel than earlier batches, alongside a price increase. It isn't confirmed whether the current Butcher's-branded relaunch reflects a return to the earlier recipe or carries the same formulation forward. Given how strongly current reviews describe the gel, our read is the relaunch is closer to the original than the late-stage Roli Roti version, but it's a real enough pattern in customer feedback that it belongs in this review.

Can you buy Butcher's Bone Broth on Amazon?

Not currently. As of this writing it is not listed as an active, in-stock Amazon product. It is widely available at grocery retail instead, including Whole Foods, Costco, Sprouts, Kroger, Target, and Publix, per the brand's own site, which states over 10,000 retail locations nationwide.